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Trademarks, Famous Landmarks, and Locations

A trademark is a name, word, phrase, logo, symbol, design, image, or a combination of these elements – i.e. the McDonalds golden arches – that indicates the source of goods or services. Trademark owners are required to protect their marks and ensure the mark remains a consistent identifier of the quality of the product or service.

Clearance may also be required for landmarks/locations if they are privately owned or have unique design features. A landmark includes anything that is easily recognizable, such as a monument, building, or other structure. Famous recognizable locations – i.e. the Hollywood sign, the Space Needle in Seattle – often require clearance depending on the context of use in the project.