Celebrity Rights & Athlete Clearances
In the United States, celebrities, professional athletes, and public figures control the use of their name, likeness, signature, and voice for commercial purposes during their lifetime and for many years after their death. Permission for commercial use can be granted by the individual, their authorized agent, or their estate.
Commercial and advertising projects generally include print and TV advertising, radio commercials, corporate brochure/presentation/website, and trade shows. Response and willingness to license from individuals, agents, or celebrities, depends on the project – studios and talent can be very particular about projects they want to be associated with. Some will not provide permission for any commercial or advertising use. When planning your project, keep in mind that clearing celebrities and athletes can add significant cost, time and effort to any project.